Introduction
This privacy policy explains how Back2Life collects, uses, and protects any information you provide when using our website. We are committed to safeguarding your privacy and ensuring that your personal information is handled responsibly.
Who We Are
Back2Life is an online store specializing in pre‑owned electronics, gaming, furniture, and appliances. Our mission is to make sustainable shopping affordable and accessible.
Our company details are:
Back2Life (Pty) Ltd
38 Melle Street
Braamfontein
Johannesburg
2001
Definition of Personal Information
According to the Protection of Personal Information Act (POPIA), “Personal Information” refers to data relating to an identifiable, living person or, where applicable, an identifiable juristic person.
We may collect the following information:
- Name and surname
- Contact details (email address, phone number)
- Delivery and billing address
- Demographic information such as preferences and interests
- Other information relevant to customer surveys, promotions, or offers
How We Use Your Information
We collect personal information to understand your needs and provide better service. Specifically, we use it for:
- Internal record keeping
- Improving our products and services
- Sending promotional emails about new products, special offers, or updates (only if you opt in)
- Contacting you for market research purposes
- Customizing the website according to your interests
Cookies
Our website may use “cookies” to enhance user experience. Cookies are small files stored on your device to help us analyze web traffic and improve functionality. You can choose to disable cookies in your browser settings, but this may affect certain features of the site.
Disclosure of Personal Information
Back2Life will not sell, distribute, or lease your personal information to third parties unless required by law or with your explicit consent. We may disclose information:
- Where legally required
- To protect our rights and comply with industry codes
- To trusted third‑party service providers assisting with operations (e.g., couriers, payment processors)
Security of Personal Information
We are committed to keeping your information secure. We use appropriate physical, electronic, and managerial safeguards to prevent unauthorized access, disclosure, or misuse.
Access and Correction
You may request details of personal information we hold about you under POPIA. If you believe any information, we hold is incorrect or incomplete, please contact us at info@back2life.co.za and we will promptly update it.
Retention of Data
Back2Life retains personal data only as long as necessary to fulfill the purposes outlined in this policy and comply with legal obligations.
Your Rights
Under POPIA, you have the right to:
- Object to the processing of your personal information
- Lodge a complaint with the Information Regulator (South Africa) if you believe your rights are infringed (see contact details here)
- The IRSA contact details are: https://www.justice.gov.za/inforeg/contact.html
33 Hoofd Street
Forum III, 3rd Floor Braampark
PO Box 31533
Braamfontein, Johannesburg, 2017
Mr Marks Thibela
Chief Executive Officer
Tel No. +27 (0) 10 023 5207, Cell No. +27 (0) 82 746 4173
Email inforeg@justice.gov.za
Changes to This Policy
We may update this Privacy Policy from time to time. Please check our website periodically to stay informed of any changes.
Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us:
📧 Email: info@back2life.co.za
This Privacy Policy was last updated in January 2026